Pile up your plateau.docVIP

 PAGE \* MERGEFORMAT 6 Pile up your plateau P amp; G is famous for the eight job interview questions, one of which is: “Please give an example of one of your creative suggestions on a program’s success has played an important role.” Naturally, this is a candidate study of creativity. But in reality, the success of a plan, not a creative suggestions about can really determine the success or failure of a plan is what? There is no doubt that the reasonableness of the plan itself. The actual , if you leave the plan is reasonable, how creative suggestions will be meaningless. Conversely, only in the rational plan of the “precondition”, a good idea to burst out of its value. I want to emphasize is that this “precondition.” I often ask the question: “Why would become the world’s first peak of Mount Everest?” Answers varied, but my answer is: “Because it is the Tibetan Plateau.” If the Everest into the basin, I believe it absolutely can not become the world’s first peak. lofty heights from the ground, it may not yet reached the high altitude Qinghai-Tibet Plateau. Also to P amp; G as an example. We have always found it easy to Procter amp; Gamble to launch a new product, or even a new brand, and to ensure its success. When you first see the new product as a Vidal Sassoon ad time on television , you first feel necessity of new products must be suspected: “This product how what?” ads themselves can not completely convince you. and when the ad freeze standard version of the end of the show, “P amp; G” words, when This suspicion is basically gone. “Sassoon” is a small mountain, P amp; G is its “plateau”, so the success of Sassoon look easy. If Sassoon from an unknown small cosmetic company, then the coefficient of Sassoon’s success is bound to be greatly reduced , even if recognized by the market, the price should be reduced. product or the product, its market value depends on, or put it in the Sichuan Basin plateau, while P amp; G is undoubtedly the Tibetan Plate