Pill-US Cosmetics crisis- the foreign skin behind the failure of public relations Ready.doc

 PAGE \* MERGEFORMAT 4 Pill-US Cosmetics crisis: the ‘foreign’ skin behind the failure of public relations Ready 8 Yue 28 Ri (Zhou Si), an ‘wan mei accused of posing as Japanese products cosmetics consumer fraud’ have aroused the concern of the author. According to ‘Business Daily’ reported, ‘fake celebrity’ Wang has said that the pill in Japan-US product promotion background and does not match real, even in the Japanese market can not buy, there is consumer fraud, and in a few days ago to sell the U.S. product pill Guangxi Nanning Department Store to court. Search engine results show that in less than half an hour of time, the news of the load levels jumped from 22 to 30, reproduced a list of websites lack Sina , Chinese cosmetic industry, network and so the public classes and class media heavyweights. There is no doubt that beauty pill trouble. Crisis ineffective or only the fuse With the well-known movie star Anita Yuen from the pill as a spokesman for the U.S. cosmetics ads in the major television hit, ‘founded in Showa 54 years’ of the ‘Japanese eye care specialists’ pill America by many well-known to consumers, product sales have also become increasingly hot. In the near future before the end of June, the United States is still in Guangzhou pills held a ‘super-bright eighth anniversary of the Festival’, celebrated its deadliest day of competition in the market’s remarkable success, and announced the hiring of Hong Kong star Kenix Kwok as a pill the US’s sub - Chun-Ji image of the brand CAC spokesperson. This is everything, all the development prospects of the United States to make pills, was extremely bright. However, the saying goes ‘good things do not go out, bad news would travel’, as the ‘fake celebrity’ Wang to a piece of paper pleadings, and carried out many of the media rushing to report the incident, will pill the United States pushed to the alleged false propaganda of the cusp, a the market may determine the survival of the crisis had ar