Pill-US apology- To the attitude of applause for the low IQ PR regret.doc

 PAGE \* MERGEFORMAT 7 Pill-US apology: To the attitude of applause for the ‘low IQ’ PR regret Following the crisis, missed the ‘24-hour period of ‘golden opportunity after the pill United States in the spread of the crisis period has to reposition itself in response to the’ self-deceit ‘,’ outright ‘and so on Hunzhao, September 8, pill-US finally chose to face the public, Foreign Release ‘apology’, this is gratifying in this matter, but it is not prudent because of the details, as well as its public relations firm not very professional performance, making this apology from a pill-US crisis, another public relations gaffe. 9 Ri Yue 8 (Mon.), the U.S. has finally apologized pill, which is in its ‘foreign skin’ crisis erupted more than two weeks time, for the first time to make a formal response to the external. There is no doubt that this is a good thing to come forward bravely to explain things better than hot pursuit by many media to take ‘self-deceit’ or ‘outright’ means to respond to all questions are much better . Is not difficult to imagine that the United States in making pills to apologize to all parties including consumers, tear ‘foreign skin’ coat with authentic local brand identity to re-market this difficult choice before the expedition has experienced how painful struggle. This decision of the United States for the pill, we should give more understanding and support. However, in the right including the ‘apology’ this wave of the crisis, including public relations operations analysis can be found in the details is not prudent, as well as their serious lack of professional PR firm’s performance will make the apology a pill-US Crisis Public Relations a serious flaw in another big. The first is the ‘apology’ in the wording, ‘the first time on the reports referred to in the statement in question carried out a rigorous self-examination’ - ‘self-examination and’ what is the meaning? Do not know their own status in the circumstances, the right to conduc