Pharmacy Customer intelligence relationship maintenance 7 Collection.docVIP

 PAGE \* MERGEFORMAT 9 Pharmacy Customer intelligence relationship maintenance ‘7 Collection’ In the field of pharmaceutical marketing to promote the terminal, there is a familiar, high frequency of use of terminology: the relationship between passenger and love. Be understood literally, that is, with the customers feelings. Do not belittle this is quite simple words, your products can successfully achieve the sales, reimbursement, will depend on the words. You might think that this remark exaggerated. So, let’s look at the broad end of work processes: Distribution - Exhibition - staff training - Sales - back section. The fundamental purpose is to return to your article, (and then more precise is to improve the repeat purchase rate, as it is survival of the entire industry chain, the fundamental), the current domestic generic drug market is basically dominated by the phenomenon of product homogeneity serious, if your products are not brand, price, terminal support, and so promote the advantages of pharmacies is difficult to accept your species, goods shops not enter other areas of work would be impossible, but if the relationship between you and the pharmacy manager, a good , he might be spared, test marketing phase. Products to enter the pharmacy, the fight for a good display face, to improve the rate of devaluation, the lack of variety, replenishment, and so work is closely intertwined with the customer situation. Therefore, the terminal maintenance work is based on customer intelligence as a basis for the relationship started, and if the concrete work of the terminal compared to ‘Jigen-line’, then the relationship between passenger and the situation is’ a needle ‘, all the lines go through the roots’ Needle ‘wear inside. Since the passenger terminal to promote relations in the situation there is such an important position, then call on whether to allow representatives of increased frequency of passengers will be able to establish a good relationship betwee