Planners should forget about advertising.docVIP

 PAGE \* MERGEFORMAT 5 Planners should forget about advertising Han emperor three years (204 BC in October, Gen. Han Han army to attack Zhao rate, piercing Jingxing, command soldiers backed by rivers arrayed, and engaged the enemy. Han previous temporary enemy, no return to the situation soldiers desperate to win a firm commitment, the result Zhao big break. ‘Last Stand’ the story on the origins, metaphors when a person is desperation, the more willing to fight to the death to survive road while! Marketing planning, too, when the company is not enough to provide you with a lot of advertising time-consuming, how do you do? Therefore, every marketing plan must follow a basic principle, that is, before the start of a project plan, there should be Last Stand spirit: first advertisement forget (especially in super fast moving consumer goods displayed on the shelves, because only independent advertising communication marketing plan in order to truly test a curator has not really capable! Like no aircraft artillery support can overcome many times more powerful than their opponents in the product before entering the market, the main focus of marketing plan only two: First, the planning for the product, the enterprise has produced physical products, planning as customers mind the urgent needs of the virtual body products (planning company is also working with the advantages of product planning for virtual body packing capacity, remember this truth: Product Strategy sharp, you do not need advertising, Want Ads auxiliary, it is definitely not the best strategy, Second, the planning for the market, which is the product of market choice, the product in the wrong market, is equivalent to the scrag into a boxing ring, while the fat into the throttle on the runway, which will increase the difficulty of affecting product distribution Merchants , choose the right product market will certainly have the following advantages: First, in this market, you are the strongest comp