Post-SARS era air-conditioning manufacturers marketing strategy.doc

 PAGE \* MERGEFORMAT 19 Post-SARS era air-conditioning manufacturer’s marketing strategy ‘2003 Years will be bloody air conditioner market and the flame of the year ‘. However, just as last year, backs a large number of air-conditioning manufacturers ‘Cold Summer’ left 10 million units this year, the heavy burden of inventory, ready to this ‘bloody’, to meet with this flame when the SARS outbreak occurred. Air-conditioning manufacturing sector is precisely one of the industries affected heavier. ‘SARS’ virus challenge of a wide range air-conditioning manufacturers ‘flattening’ enterprise development strategies, revealed quite a number of air-conditioning manufacturers corporate marketing strategy, weaknesses and shortcomings. Proposed air-conditioning manufacturers must deal with unexpected situations the survival and development capacity in a serious topic. Forcing the fact that a number of air-conditioning manufacturers in the epidemic after the end of the marketing strategy must be established to carry out re-examine and research. SARS exposed the weaknesses of the six major air conditioning manufacturers Outbreak testing the air-conditioning entrepreneurs. Air-conditioning manufacturers will not only face last year’s’ Cold Summer ‘1000 million stock funds precipitation pressure; and will face the ‘zero-touch’ business activities under the conditions of the new challenges of how to carry out. Although some companies already designed a detailed and thorough competitive strategy; While some companies have started this year’s advance on the market ‘nuclear button’; in order to seize business opportunities have been ‘early shot when the shot’, but in the sudden SARS before the epidemic, then all kinds of wonderful strategic design and tactical thinking, there will be a considerable number of stranded far away from the contact face of the epidemic. The detailed ‘rally strategy’ and tactics will also be part of public relations can not be implemented; those