Potential Marketing- Concepts Theory and Practice of framework.docVIP

 PAGE \* MERGEFORMAT 3 Potential Marketing: Concepts Theory and Practice of framework First, what is the potential energy marketing Enterprises in the long-term marketing practice, are sold in the pursuit of a benign condition, such as through marketing operation of the product from start-up stage, and soon enter the growth, and gradually form a stable sales growth. This may be all businesses want to see the situation. But many company’s products are often just put on the market, it quickly disappeared in the market. I think the reason why this product failed, mainly due to the operation in the market are not properly ‘building potential’, for which I put forward the concept of potential energy marketing, helping companies to import products from well into the period of growth, and to the entire marketing operations into a virtuous cycle. Here I borrow the physics potential of the concept, the potential marketing theory. Potential energy in physics is basically defined as an object of the relative position between the parts can be identified. We all know that any product is valuable, and when this product is accepted by the market after the transaction will produce a delivered value. This delivered value the greater is the more attractive to customers. The value obtained from the customer to the product’s inherent value ○ 1, to form a height difference, this level of difference that we can call it ‘potential’. Potential is built to carry out flow of products to customers in the value-added activities, allowing customers to create and maintain a high level of product appeal process. So I propose the potential of marketing can be defined as: companies around the flow of products to customers, and constantly create value for customers to conduct marketing campaigns. The key is the potential of marketing through the marketing efforts, we must let the customer value and product value of the inherent difference between the value of the formation. This value-added