Point of view as being false name the brand.docVIP

 PAGE \* MERGEFORMAT 7 Point of view as being false name the brand In recent years, because the professional relationship, I have the technical aspects of the brand at the operational level studies are more in the search process has also been concerned about a professional advertising companies, brand managers and brand management experts elaborated the theory, which found that many domestic enterprises management experts and brand communication and management scholars on the basic theory of brand confusion. In Shanghai in 2004, had been listening to a certain brand of consulting experts on what is the brand’s core values of the wrong explanation, surprisingly, the scene was not an audience to stand up and correct the ‘experts’ fallacy of the blind to see so many people that even fallacy can worship ignorance, I lost the courage to stand up and correct, because even though I said is correct, and that experts may not be able to accept, but the scene several hundred people simply do not believe I have such a nameless brand point of view is correct. What is the brand? Philip. Kotler believes that brand is a name, title, symbol or design, or the aggregate, its purpose is different from other competitor’s products or services. But this is only a broad-brush explanation of the brand, only the ordinary people understand the meaning of the brand used, for most of the brand management and brand consultant, you must understand clearly the technical aspect of the brand system theory, in this, I venture to address the numerous pairs of brand awareness fallacious to rectify the situation, but also hope that with more researchers conduct technical dialogue with the brand. One fallacy: just having a product name can not be called brand, brand communication must go through before they can become a brand Errors to correct: This is a nonsense contrary to common sense, even though many people hold this view, I must point out that to say this point of view of ignorance, becaus