PR behind the moral dilemmas.doc

 PAGE \* MERGEFORMAT 6 PR behind the moral dilemmas Sanlu milk powder was hurt. Gansu 14 infants Sanlu milk powder due to consumption of the suspect suffered from kidney stones. The Ministry of Health reminded the public to immediately stop using the varieties of milk powder, has to consume the milk in infants, such as difficulty in urination and other abnormal symptoms occur, it is necessary and timely treatment. Meanwhile, the Ministry of Health requested all medical institutions report similar cases in a timely manner. According to insiders say something, ‘Fuyang milk’ incident, originally published list of enterprises have Sanlu milk powder formula, then the enterprise through ‘PR’ means the Company name removed from the blacklist. As a result, I think a range of issues, that is our long-term discussion of the ethics of public relations. PR should do what should not be doing? Why should public relations business services? PR in the end how much power? How the power of public relations should play? ‘Successful marketing of’ published in September published an interview with my articles, look forward to working together to explore this topic. Following is the full text of the interview: It has been said, public relations is always bound to be low-key behind the scenes. Is more popular with the sentence, straightforward words, for public relations planning, killing can not say that. In the information dissemination process, without leaving any traces of artificial carving is the highest state of public relations. When you open the newspaper, you might skip the ads, but will be without the knowledge of business software to read the text of the message; when your own favorite Bo main article, you may not know what you talked about topic in the After packaging of a product-they’re starting to implicit propaganda issued; you do not even know, the forum’s hottest topics, and even a burst of lively war of words in fact it is false, the proliferation of thre