Prescription drugs pharmaceutical companies tomorrow or the cash cow do-.docVIP

 PAGE \* MERGEFORMAT 15 Prescription drugs pharmaceutical companies tomorrow or the ‘cash cow’ do? Past stunts into a dead end Sales of prescription drugs is one of the core competitive edge with gold sales. So doing stunts Swordsman, many pharmaceutical companies to become a ‘cash cow’! April 9 Deputy Health Minister Gao Qiang at the National Health Conference, announced: Ministry of Health is going to fully carry out trades have a special rectification work, the first cut is ‘with gold sales’. Subsequently, a number of provinces and cities have formed the Joint Inspection Unit, even with ‘undercover’ into the hospital and thorough investigation. ‘Daiichi Pharmaceutical Marketing Division in Nanjing to fall! ‘Shanghai 64 suspected illegal drug distribution have been disabled so the message appeared in the newspaper. May 24, China Central Television ‘Press Room’ section played one called ‘Xiao-hua’ medical representatives from the storm with gold sales of prescription drugs shady. Right to rely on ‘with gold sales of’ manufacturers, the bad news followed, the operation room for more and more narrow. Pharmaceutical representatives are entering a ‘difficult period’. February 16, 2000 issued ‘on the reform of urban medical and health guidance’ that is specified, the ‘Medical separate accounting and management’ of the reform measures, the hospital will be divided into for-profit hospitals and nonprofit hospitals. Separation of the two, and to the hospital outpatient pharmacy into pharmaceutical retail enterprises, independent accounting, and pay taxes. This means that prescription drug sales, one stunt doctors ‘magic pen effect’, but also a corresponding lowering! December 1, 2002, all prescription drug advertising in the mass media, almost all disappeared! SFDA strong wrist policy to allow sales of prescription drugs stunt ‘advertising communication’ also lost! Today, the prescription drug company’s three core competencies - advertising, prescribing doctor’s