Price war in 2002 under the impact of air conditioner market.docVIP

 PAGE \* MERGEFORMAT 11 Price war in 2002 under the impact of air conditioner market A, ‘new and old’ war ‘, both foreign and’ collision, suffered an unprecedented impact on the pattern of traditional markets This year’s air conditioner market suffered a weather tease experienced soil foreign brands collision, 123 brands of war, while tragic for the industry to bring a lot of aftertaste. At present, the domestic air conditioner manufacturers have reached more than 400, the face of enormous inventory pressure homogenization of the face of fierce competition, the entire air-conditioning industry, the situation is not optimistic. 1, God is everything, ‘urban farmers’ suffered from poor Air-conditioning industry is a typical ‘relying’ food industry, commonly known as ‘urban farmer’. The northern summer temperature, rainfall south of the weather, to a certain extent, makes the air-conditioning industry in 2002 has become a ‘Yin Ching little more than’ the year, or even can be said that ‘famine’. According to statistics, this year’s national air-conditioning market, industry-wide production of about 25 million computers a month, about 20% over last year, but sales declined year on year by 15% to 20%, about 17 million units, 800 million units of production and marketing difference not only for the stock a serious case of manufacturers, like a time bomb, but also hanging over the heads of the industry’s ‘sword of Damocles’, in 2002 became a veritable air-conditioning industry, the ‘bad years’. If you come back a cool summer in 2003, it may lead to a disaster no one can evade. 2, ‘new and old’ wars, the price weapon to attack the market structure Overall, the most prominent feature of this year’s air conditioner market are: first-line gains difficult to continue time-honored brands, Haier, Gree, Midea Air-conditioning giants such as the decline in profits in varying degrees; ‘new generation’ brands under adverse rosy, Oakes The new section, LG and other brand sal