Price of Chinas advertising defect.docVIP

 PAGE \* MERGEFORMAT 7 Price of China’s advertising defect Product advertising is an important activity in business, but also people’s economic life in an important component. Throughout China’s advertising industry, there is an obvious but long-overlooked defects, that is, the lack of commercial advertising the corresponding price information, this defect, if not promptly identified and appropriate remedy under the circumstances, will greatly affect your results and ultimately affect the the advertising industry in particular, the development of the enterprise itself. Many different types of commercial advertising to television advertising as an example the most common explanation to this question is appropriate. Observation of China’s television advertising is not difficult to find that only the product quality, introduction, the apparent lack of price information release, not even to try and intentions in this regard. Western developed countries like the United States the main contents of television advertising in general are two aspects: quality, features and price, quality, features, often through TV screen display or demonstration, mainly used to describe the prices of advertisements. For many general merchandise and price information, instructions constitute almost the entire contents of advertisements. If a car television advertisements showing pictures except the car itself, there are various cases of price information, advertising language in order to speed quickly read out and tell the audience how much money a car one-time payment, installments paid within two years shall pay the amount of money each month, the monthly installment amount of money within five years. Tens of seconds kinds of advertising, the main commentary is on the price. Further analysis, China’s corporate goods advertising has largely confined in the interpretation of advertisements, promotional product quality, is also a sub-world trend. TV commercials are still, for example, a