Private enterprises break through the puzzled.doc

 PAGE \* MERGEFORMAT 14 Private enterprises break through the puzzled (Case material) A business is a prefecture-level cities inland, a private business engaged in the water machine production and sales. Of its products is equivalent to large-scale system for small water systems, terminal-based, machine connecting through the pipeline with water pipes, tap water through the internal multi-channel filter, which can produce pure drinking water directly to the entrance. The machine the more developed countries in the economic penetration high, but in China has just started, is a form of fashion, health, avant-garde and noble products, higher profit margins. Compared with the barreled water is concerned, there is no secondary pollution, the current system is to drink, more safe. Water machine sales There are two main paths, one sold directly to customers through retail channels, one for large corporate sales clients. Initially, A business major organizations to sell their own strength. Management, sales staff are mostly in the early 90’s era of home appliances shortage of personnel engaged in air-conditioning sales, age structure is too large, educated, mostly high school education, relatively old-fashioned thinking. After a period of marketing, the market is not any stirring, a mass of dead air, a few hundred million in sales a year. A company president is a relatively more willing to accept new things, new ideas, who, after some argument and reflection, the general manager decided to import from the outside ‘airborne’, pinning its hopes on the intervention of external forces and promote the. As a team to enter the airborne quickly dominated marketing general manager, sales director, marketing director, service director, as well as overseas organizations to manager positions. In terms of position, or treatment, ‘airborne’ arrival to break the original natural balance. The original forces and ‘airborne’ friction between the constant are often not satisfied wit