Procurement of implication.docVIP

 PAGE \* MERGEFORMAT 10 Procurement of ‘implication’ Preface: Manufacturers, distributors to expand market share in a particular jurisdiction to enter a supermarket or hypermarket (hereinafter known as supermarkets) is almost an inevitable choice. (Unless you are pretty much the same volume, do a limited terminal, another article to discuss this issue), but unfortunately, many dealers in the process of cooperation with business super often experienced this stage, the first stage is’ excessive expectations High ‘: distributors hope to be able to bring good into the sales and profits; second stage is’ riding a tiger ‘: either sell not ideal, there is no profit or has sales, exit is not easy; third stage is the’ bad terms ‘. . . . . . What is the reason for the system of this ultra-jin inevitable choice, become a ‘tasteless’? I a long time in the retail system, to try to analyze from the perspective of retailers, distributors and retailers create unpleasant reasons, some suggestions for the dealer to friends for reference. We all know that contact with the dealer is the most super-systems business buyers, fundamentally speaking, we have in common is the sales, although the objectives of the supplier is one of a certain brand sales, procurement is concerned that a certain category of sales. But why have things in common, but often produce contradicting what, I think that communication remains a major problem. In fact the reasons for poor communication, often dealers do not know that we purchase the ‘implication’. Case 1, in fact you do not understand my heart Li’s distribution is a kind of liquor, the recent Li’s support of the manufacturers, (advertising, fees are) ready to enter the market in an area, his main rival price and the price is almost, but the rivals have with the local operators there are two super - years of cooperation. Li’s super-procurement with a business approach to talk about matters relating to Li’s repeated emphasis on product quality an