Product testing guidelines.docVIP

 PAGE \* MERGEFORMAT 12 Product testing guidelines Man / Lee Markowitz Translation / Jun Zhou Bei Shang Palace Whether developing new products or management of existing products, product testing are essential. If the product can not accurately express the concept of expectations, even the best creative ideas and brand positioning are doomed to failure. Product testing to key marketing issues for many provide the answer, including: Alternative products in all formulations, which formula is the best choice? The best formula to face the winner in competition held? Does my product fit the concept and the product? How much of the product sales can bring? Switch to low-cost formulations of existing products, the market performance will be affected? Can improved product formulations to retain existing customers and attract new customers? How do I optimize my product formulations? Answers to these key issues to guide the direction of product development, but also determines the success or failure of products in the market. To maximize the process from product testing to obtain information, the best approach is to design an effective product testing system. The product of the test system has three advantages: First, help to maintain the coordination of each product testing unity, embodied in the sample size, confidence intervals, testing methods, questionnaire design, data analysis and reporting formats and so on. Secondly, a large number of test data can be used to establish product testing database and provide a reference standard for the key indicators (NORM. its Third, the accumulation of test data can be combined with a variety of analysis tools for complex analysis to understand what in the end product factors affecting consumer evaluation of products and preferences. When designing product testing must be thoughtful, careful and line. Test method should serve the purpose. Determine the test method, the first consideration is to select speci