Professional managers should not have quick success.doc

 PAGE \* MERGEFORMAT 12 Professional managers should not have quick success There is such a marketing general manager, had fought for several years in the sales line, and finally thoroughly transform to become a well-known brand’s marketing general manager, has overall responsibility for the company’s domestic sales efforts and brand building. The boss is also very trust him and gave him the right to adequate personnel and financial power, but he sold the business several years, but mediocre results, the company’s overall sales and a few years ago, and no major upgrading of its operation has been questioned and eventually leave a heavy heart. Throughout his years in leadership positions on these various initiatives, can only be ‘chaotic’ words to describe: The company changed the guidelines several times a year; regional marketing staff for a few months; agents changed teams a few years Yicha ; headquarters personnel are not stable, today to tomorrow to go. What is the reason led him to commit so many mistakes? In my opinion, mainly because he was too quick profit, while ignoring the need to do sales stability and uphold the truth. Marketing, general manager of the above is a rather extreme example, although in reality the situation is relatively rare, but we can see that a lot of professional managers will be more or less commit these errors, and give his brilliant career, has cast an ugly dark spots. The reason instant success Instant success is, by definition is the right moment of the pros and cons a little too seriously, all the ideas and work around a near-term goal, in order to immediate interests and ignore or give up long-term interests. Professional managers instant success of the thinking and behavior occurs mainly contributed by the following aspects: 1, for the boss’s gratitude psychological We know that professional managers are usually tempered at the grassroots level before, and achieved good results, so that, from the grassroots, to the