Profit marketing breaking time - Reading Harvard can not see the case of the three felt.doc

 PAGE \* MERGEFORMAT 4 Profit marketing breaking time - Reading Harvard can not see the case of the three felt Inscription: Read Su Qiang lt;lt;Harvard do not see the marketing case of threegt;gt; View China Marketing Communication Network, Mr. Su Qiang read the “Harvard of marketing case see threegt;gt;, the paper proposes a farmer faced with vicious competition, marketing pieces, and gives a solution to solve this mess. Feeling very interesting, worthy of further exploration of its marketing value. First, we should see this mess, is a phenomenon of market competition. Need competitive analysis point of view this issue. It should be said, millet mixed with sand, the product competition, non-normal, vicious competition. It shows that industry has entered a high degree of maturity period, the profit margins are very thin, thin to rely on price wars are difficult to maintain, can only rely on a breach of ethical principles of non-conventional, or even break the law reached a point where the behavior of risk. This bit like the mobile phone industry, after after the development of high-profit high, and soon into the low-profit era, a large number of “high imitation machine”, “cloning machine”, “Refurbished” to enter the market, or infringement of intellectual property of others, or shoddy work, false advertised, resulting in the quality of the event continued, high incidence of complaints. So low-profit era, we like how to deal with the competitive difficulties of millet farmer to sell it? After 30 years of reform and opening up, the current number into the low-profit industries are mature, competition is intense, even vicious competition of non-moral. Faced with this mess, breaking in the direction from multiple levels, multiple angles exploration. The first level is the technical aspects of marketing, focusing on diametrically opposed positions with competitors battle. One strategy, revealed comparative law. Like the article talked about the kind of meth