Profits determine market success or failure of the terminal.docVIP

 PAGE \* MERGEFORMAT 9 Profits determine market success or failure of the terminal In recent years, with the focus of marketing From EMKT. sinking, terminal has become the core of marketing management, who captured the terminal will come to grasp the golden key to open the market. Although we may end more and more attention to the tight end caught more, but since the end of the terminal in the channel, so-to-end profits is often insufficient attention. Fragmentation, especially in terminal cases, market conditions become more complex, a detailed management was not in place, will affect the profits of the terminal, thereby affecting the entire market. Terminal losses lead to market ‘cooked rice’ Wine marketing people do a share the view that poor management of distribution channels. The second groups of like price competition, poor management of the second groups of providers, not only affect the channel order, the order may also affect the channel. With the rise of smoking hotel, liquor and circulation of terminals, the relationship between the second groups of more and more complicated, some smoke, that is the second groups of hotels, but also the terminal, to a certain extent, increased the second groups of management more difficult. If the marketing management all too easy, it could hurt the profits of the retail terminal. Hurt the profits of the retail terminal is equivalent to dampen their enthusiasm and confidence in the market, especially for long-term marketing blow to be imagined. Case: In 2006, Hebei Handan, a regional brand development market. In order to guarantee of success, they formed a 30-person marketing team, has prepared millions of start-up capital, television, outdoor advertising-intensive body running, hotels and supermarkets are the distribution and promotion efforts, but also influential, activities, one after another, especially the ubiquitous smoke Handan hotel brand in this region given special attention. Mun Tau advertising, dist