Promoters become a customer needs to detect the neuron.doc

 PAGE \* MERGEFORMAT 9 Promoters become a customer needs to detect the ‘neuron’ Marketing efforts and center for consumers Push down the time for five years may be ‘good sales’ or’ No matter what products it can sell, ‘Today, the marketing environment has entered the era of large-scale overproduction,’ the market demand for the Center for Consumer-centered ‘marketing concept we have been deeply accepted, we all know, really good selling is more than the product sold, but also to meet customer needs, and give customers a profound experience, and create loyal customers. In order to do ‘to the market demand as the center, consumer-centric’, theorists are given from the ‘4 P ‘, ‘8 P’ to the ‘4 C ‘,’ IMC ‘, and many other methods, if the right marketing to make a description of major Most of the domestic market would agree with this: consumers what they need, what we have developed, and then it can accept the price convenience channel through to meet their needs. So how do you know ‘what the consumer needs’? Professional market survey / research is a good way. But the most convenient and most effective information is precisely the unknown in their daily work ‘Promoters’ body. Obtain a copy of the promoters ‘customer demand’ information Promoters opened the manufacturers codes will normally include: promotion etiquette demands disciplined daily work requirements, store image and cleaning requirements, terminal sales of coordination requirements, product knowledge and sales knowledge requirements, gifts management requirements, the terminal stores information feedback requirements and so on. In the actual operation, factory-to-end work standards and norms, promoters of training and incentives, a new guise of promotional gifts ... ... will be attention. We recognize the promoters for raising the importance of sales terminals, are aware of promoters is a link to connect products with customers, but it explicitly ‘understanding of the mentality of consumers and con