Promotion of basic concepts and promotional activities of the organization supermarket.doc

Promotion of basic concepts and promotional activities of the organization supermarket What is a promotion? Promotion is to the right time, in the right place, with the appropriate ways and efforts to enhance communication with consumers, promote consumer buying behavior. This article highlights some of the terminal some basic concepts and promotional marketing activities, ultra-organization. I. What are the main promotional content and form of Outdoor advertising display advertising banners shop signs show 12:00 freezer shelves display offers a vivid display of Sales Bundled free drinks staff recommendation to set a good word of mouth Supermarket channel promotions promotions promotions promotions Square Second, the concept of promotion Terminal promotions is through information dissemination and persuasion activities, with individuals, organizations or groups to communicate, directly or indirectly encourage them to accept a product. 1, the elements of promotional activities: information and communication to persuade, it is a persuasive marketing communications activities. 2, is the essence of marketing communication, to win trust, to stimulate demand, promote the purchase and consumption. 3, the role of promotion: transfer, provision of information intelligence; increasing demand, convinced to buy; prominent feature, its image; cause ‘preference’, stable sales; grab market share of competitors and expand sales. Third, the characteristics of modern marketing 1, it is important promotional strategies and methods; 2, relevant, time-sensitive; 3, with the impact force; 4, conversion realistic long-term goals; 5, initiative; 6, comprehensiveness; 7, flexibility; 8, protests sexual; 9, the development of corporate image; 10, integrated marketing. 4, promotional work, business processes 1, promotional marketing research: marketing environment; consumer market conditions; dealer market conditions. 2 to determine the promotional elements: promot