Promotion of effective regional.doc

Promotion of effective regional Preface Area is the various manufacturers, merchants selling the basic market, therefore, the sale of each region will affect the overall operation. In terms of national brands, all prefecture-level, municipal, provincial sales organization, channel structure constitute the company’s sales network, which the region can not be lost; of local enterprises, and sales areas are mainly concentrated in several regions , or even a province, a city in each region vital for enterprises, and even a threat to business survival. Therefore, the intensity of regional disputes can imagine. On the one hand, local businesses to survive, we must consolidate the limited number of market area to resist the attack from all brands, such as the Bright Dairy’s home in Shanghai, his right Nanjing, Wuhan and other places of the dairy enterprises pose a threat; On the other hand, big brands, after the completion of local sales monopoly to seek overseas development, and the scale of enterprises is bound to enter other markets, the country and the world, to take the initiative to seize the local markets. With the depth of distribution, channels, flat, run-off market, transportation terminals and other careful to do, business-to-control of the regional market is growing. Whether national brands or local brands in different market areas play a different role: light in Shanghai, is the defensive back to play war, he has to defend live from the Ili, ternary, all Yao’s attack; while the other market area, such as Nanjing, Beijing, Inner Mongolia, to Weigang, ternary, and Ili’s home to seize market share, on the use of warfare comes to tactics, such offense and defense conversion strategy, constitute the market activities as we know it; while the terminal , the channel has also staged a battle in a field. How to do ‘regional war’ victory Business is war, then how to fight each war? To win? Art of War goes like this: first, to seek and then move. Is to say: First