Promotions reason for the success.doc

Promotions reason for the success Many planners have been asking one question: Why do we put a huge amount of costs have been carefully designed promotional effect is not satisfactory? Why do we feel the program is always a touch flat, even we ourselves were all very boring and had no alternative but to launch? Why are consumers of our activities is always lukewarm response? To answer these questions is very simple, I believe that this case has given us a good insight. Consumers felt from the promotion of happiness, which is one reason for the success of promotions. Consumers may only receive one award, the value of gifts is often very low, and your budget are generally limited, but can bring happiness to consumers is unlimited. In this case, the promotion of the designers a lot of fun to use elements: lovely children, who were happy buying, expectations and envy of the onlookers who were full of festive fun in-store shopping atmosphere, and enthusiasm of staff who is responsible for , these all come together, your mind will emerge one word: fun! Event’s success is the inevitable result. So, in addition to those factors there than happy to make a big marketing success? Study of its deep-rooted reasons, the following four points are important: * To meet the emotional needs of consumers * Allow consumers to feel your sincerity Unique forms of activity * The use of an integrated means of communication Cause. To meet the emotional needs of consumers ‘Move them with affection, convincing people with reason and to bribe them’ is the golden rule of marketing, and for promotions, the most important way is to ‘move them with affection,’ this ‘situation’ is the inner emotional needs. Therefore, any promotion of a product to be successful, the most important way is to meet some of the emotional needs of consumers, such as success / victory / control, showing the beautiful / attractive / fashionable to express love / affection / friendship, by respect and self-expr