Profit model of innovation industrial marketing of real skill.doc

 PAGE \* MERGEFORMAT 5 Profit model of innovation industrial marketing of real skill The problem of industrial enterprises, probably not escape sales or sales. Impatient boss, straight to the point, direct control sales, wish to address the plight of the immediate sales, then Xu Figure enterprises. As many consumer goods companies, selling a grasp to naked way toward promotion. real sales worth a thousand words, the business logic of these companies and beliefs. However, the problem is the table sales, strategy, management and brand is the root of the problem. Industrial marketing, industrial enterprises will no longer be excluded, and good. However, the current force of industrial marketing point of hair, too much emphasis on control of the sales organization. Replace the man operations selling organization, the fragmentation of the sales team together and further abandoned personal secret operations to facilitate the centralized deployment of manpower, which is a major advance in industrial sales. Yedun Ming said: sales management is a result, potential marketing strategy, brand pulling power, organizational operational efficiency, is really due. Marketing Organization control, is to concentrating on finishing touches, but not the foot of the ball, how about shooting it? Also, many large projects of industrial enterprises attach importance to direct marketing, distribution channels hard enough. The company is headquartered in direct marketing, direct sales offices and channel distribution, sales force does not integrate these three together. Sometimes, they are still price, customer resource conflict. Furthermore, the mainstream industrial companies adhere to the traditional direct distribution model, ignoring third-party channels. Yedui Ming recommendations, particularly those operating MRO (maintenance, repair and operation products of industrial enterprises can build their own e-commerce platform, you can borrow third-party professional to run relat