PSA Peugeot - Citroen- Rijindoujin.docVIP

 PAGE \* MERGEFORMAT 9 PSA Peugeot - Citroen: Rijindoujin Arrogant French guy The worst thing than it seems: Peugeot - Citroen’s rivals have combined into a new car giants such as Daimler - Chrysler. They argue that only large-scale production can bring high returns. Because PSA Peugeot - Citroen Citroen in 1974 and acquired the company’s experience is not pleasant, so the French will no longer do so hope. Peugeot - Citroen CEO Jie Enma Sultan Voeltz (Jean Martin Folz) recalled that: ‘Many people think that this is a typical French guys self-righteousness. ‘ Nobody expected France’s PSA Peugeot - Citro#235;n (PSA Peugeot-Citroen SA), then auto giants monopolize the entire industry, Peugeot’s future bleak, everyone is limited to its interest in the Ford Motor Company (Ford Motor Co.) or the General Motors Corporation (General Motors Corp.) will buy it - it is a matter in 1997. At that time, due to over-reliance on the domestic market as well as France’s PSA Peugeot, Citroen two brands of internecine conflict, the company is losing money. But the French people still did not follow common practice in the automotive industry at that time to carry out reforms: the most profitable for the automotive industry is the luxury cars and sports cars, PSA Peugeot - Citro#235;n is not at tempted. Since 1991, after playing with toys from the United States, the French people are really in no hurry to re-thrust backwards, the world’s largest car market. Now the French stubbornness has paid off, after 1997, PSA Peugeot - Citroen outside Japan has become the most profitable car manufacturer. Between 1998 and 2002 sales increased by 62%, reaching 54.4 billion euros. During this period a total of 3.27 million sold Peugeot - Citroen cars manufactured, an increase of up to 55%. These figures help PSA Peugeot - Citroen has become the world’s sixth-largest car manufacturer; last year, Peugeot 206 and other vehicles in the European hot to make it market share in Europe reached 15