Public relations companies in the business of the three core values of.doc

 PAGE \* MERGEFORMAT 5 Public relations companies in the business of the three core values of Turning to the value of public relations firm before clarifying an issue - what kind of companies are suitable to the use of public relations firm. Based on my years of marketing From EMKT. planning practical operation experience, I think we should have two conditions: one, firm size and accumulation reaches a certain level, the enterprise’s products and brands have a certain character in a situation of profound knowledge businesses use the most obvious effect of PR operation skills. 2, ranked first in the industry camp, but the competition is fierce, there is the possibility of broad S amp;amp; P consumer products, this type of companies use public relations tools are most likely to emerge and become the industry number one brand in one fell swoop. If it is narrow niche products, if it is in the early stages of development of small businesses, if not a certain market-based brands, more effective means than public relations, but the advertising or other promotional methods. So, for the well-known brands (pan) Volkswagen products, select the PR market the way they operate would be possible to achieve in other ways beyond the reach of what is effect? Effect 1: From the nature of the brand to a strong brand across the Effect 2: From the well-known to the reputation of the ornate turn Effect 3: celebrities from the industry to upgrade the level of social celebrities As everyone knows, the process of the formation of a strong brand has three means that a product - the brand - a strong brand, a sign of its progressive services were provided - the unique value proposition, the value of perseverance worthy of the name - the brand personality and visibility. Shown: In the brand’s personality and performance visibility, public relations with the irreplaceable role. Just think what a brand that has done what the values are what they are able to speak clearly on advertis