Pulling liquor consumers promotion how to design.docVIP

 PAGE \* MERGEFORMAT 6 Pulling liquor consumers promotion how to design Poorly designed consumer promotions will appear wrong? Common problems are: First, when a good subjective activities hurt consumers pull channel (or the critical interests of the members who direct the activities of the terminal to bring conflict, resulting in the activity do not go, the real object and can not be perceived promotional his interests led activities are greatly discounted. Second, too many design awards, resulting in communication, publicity and promotion, the audience can not perceive a clear marketing message. In other words, promotional awards set too complicated, people do remember clearly identify and promotions. Third, the communication to the audience is critical. To pay special attention to ways and forms of communication, promotion, or the familiar object is not clear marketing message, the effect is certainly not good. Fourth, the interests of any person perceived when there is a continued effect of a sliding scale, to be effective, marketing policies designed to meet the psychological needs. Promotional activities analyzed here, the problems brought fourth. There is such a story, an old man returned to his hometown, in a small town bought a house to stay, where to spend his old age serenely, write his memoirs. Just the first few weeks, all is well and quiet environment, the spirit of the elderly and writing are useful, but one day, three small boys and teenagers do not start visiting here after school, they trash a few broken kick, having all the fun. Elderly people can not stand the noise, then go out negotiations with the three boys. “You really enjoyed,” he said, “I like to watch you play drums to play, if you play every day, every day, I’ll give you three man a dollar. “ Three boys are happy, more energetically performing their full efforts. After three days, the old man sadly said: “Inflation has halved my income, from tomorrow, I can only giv