QQ may Loong Fu Wang Shu-Down-.doc

 PAGE \* MERGEFORMAT 6 QQ may Loong Fu Wang Shu-Down? Recently in the newspapers to see the ‘Tencent, a breakthrough pain’ articles, viewpoints, no stranger, but worrying. In recent years, particularly by MSN users in the business acclaimed line of stimulation, Tencent QQ early declaration to fill the seats on commercial sex. This year, QQ2005 added TM, hope for the corporate office environment, the individual users. With Tencent in saying: ‘This will effectively make up the old IM instant messaging system, younger, more entertainment-oriented positioning, to seize the high-end business professionals. ‘ In this regard, I think not. QQ there is no need to strengthen their business as well? Trout’s point of view, any kind of brand or product should have its own position, that is to occupy the minds of consumers a unique position. QQ in the process of development to achieve a younger, more entertainment-oriented position, with the largest number of user base, why is not give up ‘commercial sex’? To know, ‘entertainment’ and ‘commercial sex’ This is totally different, it is difficult reunification, and even in some ways conflict. Tencent’s consideration, is nothing more than a very simple and greedy logic: ‘high-end business users, while the younger, more entertainment-oriented users are mostly over 10 years of age more than 20-year-old low-income people, is the low-end. ‘Can not say that this logic completely wrong, but if the price to judge from a business, but also not necessarily correct. In 2005, there occurred a dramatic thing: Shanda acquisition of Sina. Some people are very ridicule to describe: a service in the feather guy who bought one of the game site in the white-collar service portal - ‘Sina News’ is almost OFFICE where those of us who sit in every day to look at, but I Shanda’s games is never played. However, the strength of entertainment, apparently this time against a purely business orientation. A casual remark, the boss of Chen Tianqiao Sha