Rational brand extension business development accelerator.docVIP

 PAGE \* MERGEFORMAT 5 Rational brand extension business development accelerator Micropig ‘Wahaha eclectic name brands - the Wahaha brand extension is the right’ in the relevant publications after the release across the country triggered a great discussion about the brand extension. In the ensuing months, the finance and economics journals of articles related to a sharp increase in brand extension. Discussion with the author conducted a telephone and letters almost every day continuously. Many people agree that in China, the special market environment, most of the money is not strong and the weak capacity of brand marketing through brand extension of Chinese enterprises to quickly and steadily strengthen itself. ‘Baby’ a paper had mentioned Master, on the Hafele pushing multi-brand frustrated case. H#228;fele raises the company’s former Marketing Manager, Mr. Hsiao-yi resonance. His letter said: ‘mentioned in the text of the failed brand extension Fuller of regret deeply felt, in fact, Fuller 97 years in the marketing planning has taken note of this and plans to take measures to improve, but because the acquisition of Nestle but not implemented. ‘Reality out of true knowledge, which is the practice of living from the truth. In fact, the brand extension does not, as many theorists have suggested this terrible. Generally speaking, the more intense market competition, the success of brand extension coefficient, the lower, however, is precisely in Europe and the United States and other developed countries, market competition is intense, and brutal, but the brand extension is still very popular and has achieved a great success. It was an analogy: ‘In Western countries, the brand extension as Genghis Khan swept across the Eurasian continent, like sweeping the entire advertising and marketing industry. ‘A supermarket for the rapid flow of goods the United States studies have shown that the success of the brand over the past decade, there are 2 / 3 is the brand exten