Read the essence of internet marketing- Lit Community feeling.doc

 PAGE \* MERGEFORMAT 7 Read the essence of internet marketing: Lit Community feeling 2009 U.S. Internet marketing expert Chuck Brymer’s new book lt;lt; nature of Internet Marketing - lit community gt;gt; publication. Chuck Bryme that the essence of internet marketing is to use the smallest investment, accurate link target customer, with the perfect creative and achieve strong reputation in order to influence the target customer. visible Internet marketing is changing our way of doing business and brand marketing strategy. Internet age groups of consumers becomes stronger: the development of the Internet age will be changes in the relations between people more closely, digital Unicom force so that the individuality of consumer behavior becomes weak, while the mass is gradually increased. book for us to understand this problem provides a new way of thinking. Chuck Bryme considered as one-way communication, interactive communication: For digital community, the traditional way of publicity has not been so strong, they are one with the collective wisdom of the internal groups to share information very quickly. For them, the information transmission has been more than a one-way traditional advertising, more interactive, spontaneous, speed is often the order of magnitude of growth. marketing communication is the need to find the right point of impact, at the right time affects those influential in the community who has reached the leverage effect. Listen to the voices of consumers, the use of collective intelligence, providing influencers information they need, we must adapt to the needs of consumers and the will to go through processing the information they need to provide a clever way affected persons (for example, in the online world habit of people to share, and then let them go their own to help us spread this information which is what community marketing and viral marketing differentiator. audience machining information process is how their information will