Reconstruction of a healthy industry background, the Role of the pharmaceutical industry fight.docVIP

 PAGE \* MERGEFORMAT 5 Reconstruction of a healthy industry background, the Role of the pharmaceutical industry fight Background: The existing health industry pattern is disintegrated and subversion, policy, technology and capital three forces is creating and remodeling healthy industry ecosystem. The current structure of traditional industries will be to the consumer as the core network structure replaced direct all sectors of industry pluralistic interaction. Industrial, commercial, pharmacies, health insurance, hospitals, doctors, business insurance, health service providers, and many other roles boundaries will be broken, any link can become the protagonist. Against this background, the traditional medicine industry how to think, choose the future role? On this issue, ‘the first pharmacy’ magazine on the industry renowned experts Mr. Wang Liang interview. 1, around this core consumers, all aspects of the traditional industrial chain is fission, the pharmaceutical industry is facing what kind of change Trend? How to look at the impact of this trend brought about? Wang Liang: development of the pharmaceutical industry so far, from the traditional leading products and channels, have gradually led into the terminal a new phase. However, the current leading terminal is still retail terminal or terminal medical (hospitals, clinics, etc.), rather than what we call the consumer (patient). However, we gratifying to see that the current pharmaceutical industry companies are increasing emphasis on education and guidance to the average consumer (patient), so as to enhance the influence of business and products. While this trend is still stuck with TV advertising, Internet and protect media advertising, or terminal campaigns communities. But with such a trend, we can boldly predict that the future business activities of pharmaceutical companies, in full consideration channel enormous role in promoting the premise of the start through its effects on the c