Red three-ring- brand building is not money burning out of.doc

 PAGE \* MERGEFORMAT 9 Red three-ring: brand building is not money ‘burning’ out of In 2003, Anhui tobacco business in the country first to complete the separation of the management system and sounded the clarion call of tobacco Anhui Province, opened a prelude to integration of tobacco brands. The red ring on the market since May 2000 has been three years, three-step jump to an average annual increase of 180% more to become the largest cigarette brand in Anhui Province, elegant packaging popular river north and south. The Brand Integration Anhui Tobacco cigarette factory established in Chuzhou ‘red ring’ the size of the brand as the only mid-range cigarette brand and the sole province of the mother brand, with ‘Yellow Mountain’, ‘red ring’, ‘Xiangmei’ attack high-middle and low, to establish ‘red ring’ mid-range cigarette brand in Anhui sole parent of tobacco brand, and want to red ring brand sales in 3 years to cultivate up to 80 adults and 100 million cases of large national brands. Anhui tobacco brands have high hopes for red ring main reason why the ‘red ring’ rapid development in recent years with good results. Anhui reform of the tobacco business is bound to cause separation of the inner workings of the tobacco industry, changes in the pattern, reaching to the market structure, organizational structure, brand building and other changes at all levels, the tobacco industry will also face changes in the environment lead to large market competition in the market to re-shuffle pressure, local businesses and brands of cigarettes have to be faced with bigger and stronger towards the national choice. Red three-ring brand’s success not only Chu smoke out of the plight of the lack of brand, but in one fell swoop into the province’s well-known brands, strong brand is fundamental to the development of the tobacco industry, roads, Anhui tobacco reforms were only expand the market into the throes of the country, and stronger For the well-known brand is a red three-r