Refine the market how to balance the relationship between the old and new customers.doc

Refine the market how to balance the relationship between the old and new customers An increasingly competitive market more and more difficult the operation of the enterprise in order to achieve greater market development, it is necessary to achieve the refinement of the market;, but companies in the implementation of market segmentation, refine the process is bound to affected part of the old client’s interest, or even result in conflicts between channels, to influence the market’s healthy development; ‘market, refine, how to balance the relationship between the old and new customers’ as our current issue must be resolved. Channel customers when it comes to their own interests at the same time, we must see that this is the inevitable development of the market, they need to do is not resistance but a ‘communication and cooperation’, and thus the process of refinement in the market for greater self-interest of ; production enterprises in the market, the process of refinement is needed is ‘communication and trade-offs’, to as much as possible to avoid the appearance of channel conflict, and ultimately to maximize the interests of enterprises. Implementation of the market, refine, channel flat has become the market development trends, both enterprises and channel customers, they are nothing but to face this problem. At present there are many new brands, new business, due to start a short time, high starting point, since the county began to open an account on the implementation will be refined and a direct channel to the second and third-line market, at this time businesses need to consider only the logistics cost control and sales of regional control of the problem is basically non-existent conflict between old and new customers, but in a number of old enterprises, such problems are bound to exist, some of the old market by a number of regional distributor to a developed, the No matter how kind are doing, their expansion in the enterprise of the regional market has