Reflections on Marketing- Kotler in his way for brand positioning era curtain.doc

 PAGE \* MERGEFORMAT 9 Reflections on Marketing: Kotler in his way for brand positioning era curtain Our marketing From EMKT. Bible Almost all of the marketing curriculum, or something with this side of James knows Kotler, most read-off of their masterpiece ‘marketing management’, it should be said Kotler for marketing theory development and progress made tremendous contributions. Once upon a time, such a book, in a very long time into a number of marketing people talk about the theory of Kodo wide capital has become a classic college many colleges and universities and corporate marketing code of practice. Even I did decent on this course had several Hall of marketing the so-called Coban, the largest university in addition to sleep pillow was said to be black heart cotton pillow, the means of marketing the Bible, this means that a pillow book. Kotler’s great contribution to 1984, ‘Marketing Management’ was introduced to China, a professor of marketing by Kotler’s basic definition of ‘marketing task is to identify and meet the needs of mankind and society’ in China was widely accepted. In order to meet consumer demand as the core of the Kotler Marketing Theory influence on China sales 20 years, 20 years, we have seen the rapid development of a number of Chinese enterprises and China’s consumer demand marketing industry a thorough understanding of the theory and application. In the strong consumer demand and business high-speed expansion time, product type is not abundant, competition is not the main factor, so, ‘to meet consumer demand’ into business ‘marketing’ pointer. ‘Consumer demand on the’ drawbacks Ancient saying goes: Bing impermanence potential, water has no fixed form. Chinese market is the case, the theory of marketing is also true. In order to meet consumer demand for the purpose of marketing theory, mainly from the supply-side starting to study the market demand and changes in the product category is not abundant, competition is not the main