Reflections on medicine and health products business strategy of the status quo.doc

 PAGE \* MERGEFORMAT 12 Reflections on medicine and health products business strategy of the status quo In the pharmaceutical health products is getting increasingly difficult under the premise of ‘franchise-based’ sales appear to have expectations of the market, especially in OTC and health care products to carry out direct sales model, in the strategy to operate a new product inspiration, but the the current market is still relatively chaotic, disorderly and vicious competition in the market harm caused by looting of resources and recurring non-standard operation is still some time to come will face the reality, really rely on the system, to restrain the countries also appear to have difficulty, industry self-discipline is more difficult, so to work on strategic enterprise management products are imminent. Product sales strategy is to ensure tactical, often inadvertently found that the strategy we often run out of steam, attach importance to the implementation of strategic behavior is to be constructive, and can be said that the defining issue of corporate life and death, in practice, firms for the implementation of the strategies will occur on the direction of some objective and subjective bias, will affect the successful implementation of the overall strategy, a good strategy would be the absolute guarantee that all programs, but also a strong supporter of follow-up plan, therefore, be on the policy of protection and correction, to play a strategy in their overall strategy of the real value. Here we feel that medicine and health products at business strategies some of the problems may actually be some common issues, for the past few years, market impact is still relatively large, some are even made some bad example, misled by some of the basic factual basis, the results of the current market behavior is of decisive strategic significance, and did not show out of some well-known enterprises, it is necessary for the industry’s strategy of habits, behavior