Reflections of a beer festival triggered marketing.doc

 PAGE \* MERGEFORMAT 17 Reflections of a beer festival triggered marketing In Jiaoyangsihuo of July, the first beer festival in the Central Plains toward the ancient capital of Kaifeng, seven held, to participate in the Oktoberfest vendors a total of four, the time period of seven days, but in this short period of seven days, these companies have have employed every means, they not only played their marketing mix boxing, come up with its own ‘killer’, but also fully carried out with the competitors come face to face, as well as life and death battle, so that Oktoberfest has become the strength of beer manufacturers and resourcefulness of competition against the main battlefield, and truly let the beer festival turned into a show their ‘talent’ in Yanwu Church. An atmosphere of air over F Henan’s beer industry was mixed, price wars known throughout the country, single bottle of beer prices is a national minimum. The beer industry in Henan Province for the integration of the status quo, rebuild a new image of beer in Henan Province, calling the beer industry from the low-price competition situation, in Kaifeng City, the local media, ‘Kaifeng Daily’ socialist organization of multi-media division, has decided to organize in Kaifeng City, The first Central Plains Beer Festival, a specific time is July 4 -10 days, participating companies are relatively strong development momentum in recent years, J Beer Group, real estate strong brand A beer company, L beer companies, as well as domestic first-tier brand Q-market beer distributor in Kaifeng. At this point, though exhibitors are not many, but also covers the first tier, second tier and third tier brands of beer. From June 25 onwards, ‘Kaifeng Daily News’ Society and under the jurisdiction of the ‘Bianliang Evening News’ and television Kaifeng, Kaifeng radio stations, open close up and so began heavy press launch of the upcoming Oktoberfest series of soft paper, which carried out early rally with the preheating, tw