Reflections on the Development of Chinese fast food.docVIP

 PAGE \* MERGEFORMAT 16 Reflections on the Development of Chinese fast food Abstract: The fast-food market, increasing competition, prompting Chinese-style fast-food companies need to address the problems faced by their own to seek a new path of development. In analyzing the operating characteristics of Western-style fast-food companies, based on the development of Chinese fast food enterprises put forward four key strategies: product development strategy, chain business strategy, marketing strategy and environmental strategy. Keywords: Chinese-style fast food; development; Strategy Fast food is a socio-economic and cultural development to a certain stage of the product. The accelerated pace of people’s lives, working women increases, family size, as well as disposable incomes have increased, prompting fast-food industry to generate and to flourish. Fast-food industry, originated in the 20s of the last century the United States, 1921, EWIngram in Kansas created the first, called the “White Castle” of the fast-food restaurants. 60’s, fast food began to expand to Europe and Asia in the world set off a wave cyclone fast-food industry. Chinese fast food started relatively late. 1987 Kentucky Fried Chicken in Beijing opened its first store, which will fast-food concept to China. In the Western-style fast-food stimulus, the Chinese-style fast food has developed rapidly. However, Overall, the Chinese fast food enterprises are still stuck in the traditional Western-style fast-food business operations or right on the form of imitation. A Western-style fast food and Chinese Fast Food Analysis Western-style fast-food enterprises are large amounts of capital investment and is characterized by large-scale chain stores, it replaced the traditional fast food and technology-intensive and labor-intensive enterprises, emphasis on industrial production lines to produce standardized products, McDonald’s, KFC and so on belong to