Regional agent system frustrated Chongqing Samsung is still persistent flat channel will continue to.doc

 PAGE \* MERGEFORMAT 3 Regional agent system frustrated Chongqing Samsung is still persistent flat channel will continue to Chongqing established only 4 months reported that Samsung Electronics has just gone through a representative office in Chongqing personnel changes, two weeks ago, the former chief Bin Cheng resigned from his post in the Samsung. Although Samsung Electronics has repeatedly stressed that Bin Cheng’s departure ‘purely personal reasons’, but the knowledge of people do not think so, in their view, Bin Cheng voluntarily resigned is not only the work of the individual movements, but Samsung’s regional agent system in Chongqing, the failure in implementing the results. Samsung’s channel of variable All this with Samsung Electronics of the flat channel. Samsung Electronics, the basic use of the channel construction of the regional agent system model, this model is the ‘National agency system’ and ‘urban agent system’ in the middle mode, which in the Chinese market are mainly 16 regional agents in various areas of the corresponding marketing management department, to their areas of jurisdiction of the distributors sales channels for their support and regulation, at the same time through the 16 regional agents to belong in a regional context 23 cities, four cities and even radiation. Once on this model Samsung monitor rapidly catch up with Philips to become market leader. Meanwhile, the White Samsung Electronics and electrical products has been the Achilles heel. Although Samsung Electronics at the national sales representatives in major cities, but because of domestic manufacturers warlords strife, market access difficult, the production is only the proportion of IT, communications, digital products 1 / 2. In response, Samsung’s home appliance Li Ming Beijing Office, said: ‘hope that in future the company will integrate the various sales channels into one, set up its own sales company, so Samsung’s home appliance products may enter the country