Regional aggregators body innovative channels are operating.doc

 PAGE \* MERGEFORMAT 14 Regional aggregators body innovative channels are operating No matter what kind of distribution companies mode of operation is based on the strength of corporate, brand development and market as a whole the case may be, we can not Destructive Enthusiasm, Handan toddlers, can not sit idle, arrogant. Complete cloning or imitate the success of big brand or brands of distribution of the mode of operation may be a dead end, must find a suitable present stage of development, with characteristic self-distribution mode of operation. According to channel development status quo and development trend dealers, I give us a presentation of regional aggregators body mode of operation. Regional aggregators body is to dealers for the operation of the core, in order to stimulate policy-oriented, service management supplement. Mode of operation of the regional aggregators body body of the concept of regional aggregators can be said is that the regional distribution of the Commonwealth. Regional aggregators body is an enterprise in the distribution channel to the interests of the Soul guide, service management as a backing, to build dealers and distributors work closely with the distribution of the Commonwealth. Simply speaking, is to dealers for the operation of the core, encouraging policy-oriented, service management supplement. For most businesses, the operation of key distribution can only be at the core-level dealers, but also can not be channel flat management, like any other big brand companies that control the county-level distributors, is unrealistic for many small and medium enterprises; incentive policies mainly the interests of slight lead, that is, companies will be based on marketing planning and market demand, drawing up and implementation of the dealer’s quarterly rebate, various promotional channels, such as incentive policies, but also require dealers to be further transformed into pairs of distributors incentive policies; through these