Regional brands to create the road.doc

 PAGE \* MERGEFORMAT 13 Regional brands to create the road First, brand names, a hard fight amp;quot;cardamp;quot; According to the 1997 national release of ‘well-known trademark recognition and management of the Interim Provisions’, identified by the state administration and is well-known world-recognized brands, China is only 14, they are: amp;quot;Butterflyamp;quot; brand sewing machines, amp;quot;Phoenixamp;quot; and amp;quot;permanentamp;quot; bicycles, amp;quot;Zhonghuaamp;quot; cigarettes, amp;quot;Rapeseedamp;quot; cosmetic, amp;quot;White Rabbitamp;quot; candy, amp;quot;Tong Ren Tangamp;quot; medicine, amp;quot;Maotaiamp;quot; wine, amp;quot;Qingdaoamp;quot; beer, amp;quot;dao a Liebherramp;quot; refrigerator, amp;quot;Polarisamp;quot; watch, amp;quot;Wuliangyeamp;quot; Liquor, amp;quot;Luzhou Old Kilnamp;quot; Liquor, amp;quot;Changyuamp;quot; wine. Now at all levels of society are engaged in various amp;quot;brand namesamp;quot;, amp;quot;Ten famous product,amp;quot; amp;quot;gold, silver productsamp;quot;, etc., not to be recognized World Intellectual Property Organization, while not recognized by the Chinese trademark authorities. So far, there are 27 provinces, municipalities and autonomous regions and government departments, led by industry associations, through the recommendation, finds that the form of published nearly 330O0 a brand, but these brand names can really be the last market acceptance, ability to effectively access to protection and development is still a problem. Specific to place, Henan Province, there is no one identified by the State Trademark Bureau of well-known trademarks. In order to facilitate the implementation of brand strategy in 1995, established the province’s first batch of 82 kinds of brand-name products, in which the author is located in Nanyang city of five kinds, namely: on credit card wine shop, Tianguan brand of alcohol, Songhe brand carpet, YB series explosion-proof motors and fossil brand CYJ10-53 pumping un