Regional Manager the need for cost control ideas.docVIP

 PAGE \* MERGEFORMAT 6 Regional Manager the need for cost control ideas I try to show through an example of a regional manager for the face of the new market price of chains and how to develop some ideas on cost control. A prefecture-level city of four counties namely A, B, C, and D. A brand rice wine district manager after an investigation found that A county in these four counties in the atmosphere of the best rice wine, rice wine largest capacity, so that the regional manager to determine A district-focused strategic market. The other three markets, the market potential for B to determine the B market as the potential market; while C and D market atmosphere of poor rice wine, consumers mainly in liquor consumption, hence the C and D as the other cultivate the market. After weeks of careful research, and found, A region’s best-selling brand to compete with the grade of the retail price of 6.5 ~ 6.8 yuan / bottle, while the other three regions of greater competition from brand sales of the retail price of 7.8 yuan / bottle. Because it is best-selling product, channel intermediaries profit of only 10% ~ 15%, but sales of larger distributors, the terminal stores are willing to sell the competing brand products. And each county have their own brand rice wine 5 to 6 the strength of the sub-ranging world, competition is more intense. The district manager is responsible for opening of a brand rice wine fare 5 yuan / bottle, and 30% of the rebate as the cost of support. Market in the face of four different situations, the manager must first formulate a reasonable price chain. Through communication with consumers and dealers know, the prefecture-level city consumers are very sensitive to the price of rice wine, especially the price segment between 6 to 7 yuan price fluctuations in a greater impact on consumer decision-making. The company has developed this open fares by 5 yuan / bottle of low-grade products are used to open the market and used to do sales, so the