Regional Manager- How to do the work of the regional market research-.docVIP

 PAGE \* MERGEFORMAT 7 Regional Manager: How to do the work of the regional market research? From the narrow point of view of sales, market research, also known as market Mopai, is engaged in sales activities in a common and tedious work. Still, however, as the sales staff, this work seems most important is that he is understand the easiest way to regional markets, one common regional market survey include: population, urban and township administrative regions and population, the number of dealers, the street distribution of retail terminals, the main shopping district and radiation range, wholesale distribution channels distribution and development of format, competing investment products (including price, product, channel and structure, consumer groups and so many factors; In a word, the regional manager if you want to do a good job market, we must first do the market research area. [Case] Hadron is just S City area office manager, has been in the beer industry Mopa roll more than 3 years, experienced, successful operation over many regional markets. This time, high expectations of the headquarters transferred to S Hadron area, hope revived under the leadership of hadrons. Hadron one of the leading trust and care for happy, on the one hand the market situation of the S region was a lot of pressure turned out early before the hadrons, there are five regional managers have been set back on this ‘hot potato’, it is an out and out half-baked market, weak market infrastructure, staff turnover, market share is low, poor reputation. Hadron reach S region, in order to become familiar with the market, immediately organized a branch marketing representative for all of the Mo Pai, first, to understand the input of competing products, the second is for the development of marketing tactics to provide strong support. Branch 20 salesman is divided into five groups, each group were responsible for 12 streets and six villages and towns, mainly research into competing p