Replacement cost (Replacement Cost Analysis).doc

 PAGE \* MERGEFORMAT 5 Replacement cost (Replacement Cost Analysis) Replacement cost (ReplacementCostAnalysis), is required for the cost it takes to establish a new brand in place of the existing brand, a brand assets evaluation methods oxy (2001 haetae (2001 of these enterprises has been sold to a foreign enterprise. the oxy sale price of $ 162.5 approximately one billion won to Reckitt Benckiser, the price of Capitalconsortium purchase Haetae $ 480 million., however, you can find the purchase of two foreign companies, foreign sales which of the two companies do not recognize the legal value of the brand, and instead a huge inflow of national wealth to foreign enterprises. oxy wealth ranking in 1999 as the fourth place, revenue reached $ 125 billion. This company mainly in the production of household cleaners and hygiene products, the the main bleach brand ‘Oxyclean’ the desiccant the brand ‘#47932; #47673;#45716; #54616;#47560;’, the the the air fresheners brands ‘#54021;#52964;#48296;’ and fiber softener brand ‘#49744;#47532;’ Special ‘Oxyclean’ and ‘#47932; #47673;#45716; #54616;#47560;’ sales in the market. Haetae from 1945 (Korea era of national liberation from the December 31, 1999, it represents Korea’s national brand with a brand value of approximately $ 60 billion. The common feature of these brands have a long time the company’s history, higher customer brand loyalty, and is widely recognized. Whether you can have a lot of money from foreign companies to enter the South Korean market detergents or food brand in a short period of time restructure and improve its brand influence. The answer to this question is impossible, if the these brands inappropriate Korean preferences just a foreign brand, the failure rate of this brand will grow exponentially improve how we can replace the value of these brands, how to seek appropriate cost analysis way, we are to be the focus of discussion. In other words, if you have the ability and the means to r