Response to consumer drift of the dynamic marketing paradigm.doc

 PAGE \* MERGEFORMAT 22 Response to consumer drift of the dynamic marketing paradigm Abstract: The rapid development of information technology, making the current series of new changes in consumer behavior, a “consumer shift” new phenomenon, people’s consumer sentiment also showed the dynamic development of the new trends, and presents a series of new features. Based on the traditional consumer based on the psychological paradigm of marketing in the new era of dynamic change of environment and consumer psychology situation, the dynamic should be a corresponding new marketing paradigm, a new competition to gain a competitive advantage. For this reason, it is necessary based on the information age “ Consumer drift “consumer environment to explore the construction of the dynamic concept of marketing paradigm. Keywords: Consumer drift; dynamic marketing paradigm; building concept From the rapidly changing era of rapid advances in information technology, information technology has led to the formation of two major trends of human society: economic and social integration of the dynamic global diversification. With the rapid development of today’s economy, people of non-line of consumer psychology The dynamic development trend of becoming more intense, with the fuzzy boundaries of market segments deepening (Aaker, 2001), consumer groups, the consumption characteristics of the dynamic changes in the current marketing research is increasingly becoming a new topic. traditional marketing theory and models, the face of changes in the new competitive environment, increasingly look weak. The current era presents new economic consumption characteristics of the group, not only has the diversified consumer preferences, personal characteristics, but also gradually expose the fuzzy boundary of consumer groups, psychological dynamics of the new consumer trends, do not know the target market and products have been listed enterprises gradually formed a general phenomeno