Retreated technology is no longer a leading brand halo - Japan and South Korea Department of flat-panel giant crisis hard to break free to respond to Board.doc

 PAGE \* MERGEFORMAT 9 Retreated technology is no longer a leading brand halo - Japan and South Korea Department of flat-panel giant crisis hard to break free to respond to Board Faced with the current global economic crisis and flat-panel TV consumer market, the dual pressures of slowing growth, Japan and South Korea blocked export of flat-panel TV business in Europe and America to further their business turned to China. From the neglect of the Chinese market to attach importance to the Chinese market, now even the Chinese market as a life-saving straw. Robust style has always been little ups and downs of the Japanese consumer electronics giant were the last two years in China and the global market has experienced series of challenges. Beginning in 2009, but also a collective of Japanese companies frequently broke huge loss, layoffs, plant closings, investment delays and product quality issues and various messages. Then, once in the global consumer electronics market summon wind and rain, to lose ground to foreign giants are able to safely pass through the crisis, how to get out passive shadows? Channel infiltration in a day The face of Europe and the United States the main battlefield of bleak environment, sales Kusakabe of Japan and South Korea have also seen flat giants China still has large areas of the market is not being developed, have tried to adjust its strategy against the current through the channel to obtain the risk of sinking opportunities. Samsung Electronics in the domestic market, abolition of the provincial agencies, to the 34 market penetration, Sony, Sharp, etc. are also actively adjust the sales strategy in China, to the headquarters of domestic brands - 34 to enter the market. This indicates that Japan and South Korea for its flat-panel business has long been on the short-board channels, has been a high priority. According to China Electronic Chamber of Commerce, China’s home appliance market, the Joint Research Task Force in December