Rice brand set to take center is at this time (Part Two).doc

 PAGE \* MERGEFORMAT 15 Rice brand set to take center is at this time (Part Two) 5, creating a tree of rice brand of measures and strategies Brand creation and promotion is a science, based on the concept needs updating to enhance learning in order to enable all aspects of work specialization. 1. Management Progress Enterprise management of rice there are three main components: production management, marketing management, and raw grain management. The main purpose of production management is to ensure product quality, improve work efficiency. Basic approach is to establish a comprehensive quality management system, effective monitoring of product quality. Ergonomics management is mainly on-site management, the basic content is to develop a reasonable process, with a reasonable process personnel, and be able to carry out effective assessment, combined with reasonable incentives. Marketing management involves the contents of the rather broad, and its main purpose is the sales of products and withdrawn from circulation and timely payment to enable enterprises to maximize efficiency. The specific content customer management, channel management, warehouse management, distribution management, money management, contract management, brand management, marketing management, advertising management, service management. Each one management must be based on the actual situation of business to develop sound management rules. These rules need to focus on operational, must have a purpose, there are measures that assessment, and can focus on the linkages between the various management and matching. The main purpose of unprocessed food grains management is to ensure the stability of raw grain quality and consistency, as well as the amount of assurance and delivery time guarantee. At present there is a general problem is that cultivation of rice farmers and enterprises in the interests of the issue can not be reached, the management has brought some difficulties to the raw