Rice Flower Market in Wuhan to build model- Strategies and Resources implantable Marketing spectacular.doc

 PAGE \* MERGEFORMAT 5 Rice Flower Market in Wuhan to build model: Strategies and Resources implantable Marketing spectacular Following the successful opening up of Anhui, Jiangsu and Guangdong market in other towns, rice flower strategic focus back to the province, the province began to secondary market business. Prior to 2001 rice flower is the first brand in Hubei province, after three years of the ‘ceiling’ after a period of rice blossoms coming out from the downturn, and the main battleground shifted to the other provinces. In other towns the market, especially in Guangdong to achieve a good performance of the market to make rice blossoms found a feeling of success, so re-rivers and mountains in the province has become the strategic focus of the next rice flower. As a business consulting firm of our service is often multi-faceted, the following services, we have three main activities of the main line model described rice flower market in Wuhan, implantable marketing strategies and resources to the overall outlook. First, the pretext of news and events marketing, naming China Marketing Forum, integrated communication, full rally 2, ‘Return of the King’ activities, make good use of idle resources, skillfully deflected the question, beginning to achieve marketing innovation charm 3, ‘Chun Hung’ wedding flank attack on the Three Gorges dam, Industry, Tourism and resources, a good graft Interpretation: Strategy and Resources implantable Marketing: refers to the limited internal resources and outside the enterprise associated with cross-border resources, complementary resources, exclusive resources and effective integration of advantageous resources, combined with the implementation of corporate strategies and tactics targeted to consumers implanted brain, and thus to occupy the minds of consumers to maximize resources, so that the favorability of the brand, reputation and interests of the product purchase and consumption degree of the formation of health