Rice Flower three measures stuck County Hotel.doc

 PAGE \* MERGEFORMAT 7 Rice Flower three measures stuck County Hotel In large and medium cities, white wine competition is already close to white-hot, high-altitude bombing of the high fees and terminal fees. A lot of the brand began to consciously focus on the sales sinking, the market focus on precision agriculture at the county level. County-level market in relation to cities is the terminal cost less investment, competitive environment is more relaxed, but a county-level market, well, can also generate considerable sales, such as Henan Shangqiu Huang Yong County ditch wine sales a year volume reached 70 million yuan of the giant, which fully illustrates the county’s market potential. 2004 rice flowers began to open up some markets and surrounding Hebei Province, there is consciously selected a number of county-level market in precision agriculture. Lock B Class Hotels Rice Flower first choice of county-level market is the South Xingtai County, Hebei Province. Involved in rice floral wine before Chengde ‘Saihanba’ (the main varieties of the terminal retail sales price of 25 yuan per bottle) has sold more than two years, the market is very mature, prices transparent. The client is prepared to use another brand’s ‘Spring and cellar’ to replace ‘Saihanba’. This rice flower is an excellent opportunity, so in September 2004 South Rice flower market officially started. And marketing steps in large and medium cities, in the same county-level market to first start the market by catering channel. For the county-level market, the characteristics of food sources, rice flower targeted marketing staff worked out a ‘three measures stuck with France’. Three measures aimed at the lock-law B class hotels. Why start with B class hotels do? Because in the town market, B class hotel features a hotel boss have the final say, the boss wife is usually the point bar of the. This is not like B-class cities hotel, which often did not see the boss in the hotel are the lobby manage