Rice wine industry the revival of pre-war preparations.doc

 PAGE \* MERGEFORMAT 6 Rice wine industry the revival of pre-war preparations CCTV advertising bidding of the General Assembly in 2006, a number of yellow rice wine their overall appearance, the collective bid. Yellow rice wine industry one after another agony era, yellow wine industry has begun rehabilitation journey. CCTV can be expected next year will be filled with stories of yellow wine corporate advertising, as the year DVD, dairy products, underwear ads. Here, we can not deny the effect of CCTV’s platform will enable these yellow wine companies ‘energized’, the industry’s overall image and influence will be increased dramatically. CCTV rice wine into a large-scale enterprises, which is equivalent sounded the clarion call for battle, and these yellow wine companies are bound to seek the purpose of the whole country, rather than to seek a field. Under such circumstances when the behavior of yellow wine business, known as the industry recovery will not be over. But we fear that the rice wine business since the industry to take up the important task of recovery, they are ready to prepare how well the. The so-called revival of the industry will eventually turn into a ‘tragedy’ do? CCTV still laugh enterprise cried the final outcome? They would not be too busy to give these assumptions, we have first or look at a few questions: 1) rice wine industry, how to overcome the existing liquor preferences? We simply believe that consumers in a class of product purchase preferences to choose a brand known brand preference, then you can arise out of the consumer from a variety of wines to choose their own favorite wine consumption, known as alcohol preference . For example, some preference Baijiu, some people prefer to drink beer, some people prefer to drink wine and so on. Preferences of consumers are now clearly on Rice wine industry is negative, in addition to Jiangsu and Zhejiang markets and individual markets, rice wine rice wine in the other markets is very lo