Rice Wine Marketing- warning non-profit black hole.doc

 PAGE \* MERGEFORMAT 9 Rice Wine Marketing: warning non-profit ‘black hole’ Judging from the current pattern of the domestic wine market point of view, rice wine is undoubtedly one is entering a ‘high-growth market’ era, almost all businesses are looking to follow the development of the industry and ‘soared’. The growth of rice wine market as a whole share of the enterprise has brought huge profits, and even allow some market share, behind, mismanagement and improper market design companies are given a good opportunity for development, enterprise sales revenue increased to make up the enterprise market management many ills and errors, and this situation has stimulated a great extent the involvement of some foreign capital. Thus, we see that in this once belonged to low-growth industries seems to have suddenly cropped up some of the more successful enterprises, such as the ancient Yue Shan,女儿红 , tower companies and other excellent card. In this new economic order, it seems as long as the sustain high growth rates, get a higher market share, they will earn high profits, companies will automatically onto the road to success. In fact, this development has really confused a growing number of yellow wine business. The more ancient Longshan Rice Wine brand advertising on CCTV to improve the image of the industry, enterprises will not only rely on this advertising is too high prices, but also lead to a greater extent of this enterprise development, especially in the女儿红 tower plates and Furugoshi tower and many other brands of national power under the hair, low-growing yellow wine industry suddenly red-hot up, but was followed by the intensification of competition in the industry. 1, the pursuit of market share and growth in the number of errors Rice wine industry is entering a period of frantic expansion in order to女儿红 and led by the ancient Yue Shan Shaoxing rice wine faction led by the Northern Expedition Army have already begun the war, and the market in the