Right prescription management approach in a product of two regulatory views and prescription drug companies responded to the crisis.docVIP

 PAGE \* MERGEFORMAT 4 Right ‘prescription management approach’ in ‘a product of two regulatory’ views and prescription drug companies responded to the crisis ‘A product of two rules’ for hospital items purchased the same drugs, regulation, strict restrictions on the number of dosage forms initiative, the industry considerable controversy, do you think this change shows how kind of policy direction? What impact will the industry? Pharmaceutical companies will be how to respond: It is optional the situation and move, but the wind is still maintaining the status quo? Is more emphasis on brand marketing or relationship marketing? A: First of all I think that on policy-oriented right, is the consumer’s position on the medical staff as a prescription arbitrary restrictions. In spite of the ‘prescription management approach’ there are some aspects of the implementation of rules and regulations and previous conflicts, but there is after all the government departments to strengthen the management of the pharmaceutical industry another step, as the impact of the pharmaceutical companies, for foreign capital business issues such as whether it is fair, indeed a ‘prescription management approach’ not taken into account, because this is just a file in the health sector, while the medical reform affects the 11 ministries. Of course, the impact for different pharmaceutical companies were completely different story. Author’s point of view ‘prescription management practices’ impact on the industry are as follows: 1, prompting the industry reshuffle: market economy, competition in the end, inevitably leads to higher market concentration, not to mention the homogenization of the product is now very large, low-level duplicated construction also very large. Regulation is essentially a product of two multiple-choice two generic products: a manufacturer supplies a product of two (or several manufacturers), a variety of two kinds of formulations, a dose two specifications. This ha